Nike Mecurials

  Macro Analysis of Nike Mercurials A macro analysis are external factors effecting the business but also over elements within micro environment. In this blog we utilised pestle to break down the effects that Nike mercurial will have.    Political: political factors decide the survivability of a business and especially so for Nike this is because Nike is a tangible product which sells physical products so will be affected by the government implementing tax and for Nike it would be better for it to be low when creating the Nike mercurial. So, when setting up manufactures Nike have to be aware to tax laws when effects their products. Economical:  economically Nike are affected when creating the mercurial boots as if the economy is affected the chain off creating the boot could be affected making the boot more expensive depending on the manufacturer, which could lead to consumers going elsewhere, so Nike need to be aware on the far eastern counties that they use to...

HOW NIKE TOOK OVER THE WORLD:   Have you heard of Nike? Who hasn’t!   In the world of sportswear, few brands command the same level of recognition than Nike. Show anyone in the world that famous “tick “and I’d put money on the fact that very few would not recognise the iconic logo.   You have to give it to them, when it comes to branding, there are few companies in the world that do it better than Nike.   So how did they get it so right?   Nike’s journey began in 1964 as Blue-Ribbon Sports. The famous logo was designed by Carolyn Davidson in 1971 and captures the essence of the brand, speed, power and agility. In 1988 they pulled it out the bag again with possibly one of the most recognised slogans in the world, “Just do it” Adopted by athletes across the world as a mantra to push themselves beyond their limits Furthermore, to boost their branding to the top, they secured the most prestigious celebrity endorsements, from Wimbledon Champions like Serena Williams ...

The TWOS of the Nike mecurial boot (threats, weaknesses, opportunities and strengths) Threats:  The first threat is competition. Competitors in the sports footwear market such as adidas, Under Armour, Puma and auction are constantly trying to innovate and open new releases of products to the public that could challenge the market share of the Nike mercurial. Another threat is counterfeiting. Counterfeit versions of the Nike mercurial pose a threat to the brand's sales and reputation, especially in regions where counterfeit goods are very common such as China or Thailand or off licence markets. Changing of consumer preferences also pose a threat to the Nike mercurial boot. Shifts in consumer preferences towards other types of athletic boots or different styles within football or rugby boot category can impact the want for the Nike mercurial boot. Finally, also economic factors can also pose a threat to the boot, this is due to economic downturns and fluctuations of exchange rates. D...

  Introduction   In 1962 Phil Knight, who was a University of Orgon track and field athlete, toured a Onitsuka factory in Japan and he was impressed by the firm’s quality and speed of production. Because of this trip to Japan Phil Knight and his former coach Bill Bowerman formed Blue Ribbon Sports. Then in 1971 Blue Ribbon Sports decided to change their firms name to Nike, after the Greek goddess of victory. Then in the same year their iconic Nike Swoosh was created for $35 by one of the design students in Portland State University. At this point in time Nike focused on athletics and used all their R&D on their athletics department. However, Nike branched outwards of athletics when they realised, they wouldn’t be able to solely focus on the athletics side of things. They then ventured to basketball and after signing Michael Jordan in 1984 it all took off.    Nike’s marketing strategies were innovative, with them focusing on the “Just do it” slogan. This focuses n...