Nike branding blog

HOW NIKE TOOK OVER THE WORLD:

 

Have you heard of Nike? Who hasn’t!

 

In the world of sportswear, few brands command the same level of recognition than Nike. Show anyone in the world that famous “tick “and I’d put money on the fact that very few would not recognise the iconic logo.

 

You have to give it to them, when it comes to branding, there are few companies in the world that do it better than Nike.

 

So how did they get it so right?

 

Nike’s journey began in 1964 as Blue-Ribbon Sports. The famous logo was designed by Carolyn Davidson in 1971 and captures the essence of the brand, speed, power and agility.

In 1988 they pulled it out the bag again with possibly one of the most recognised slogans in the world, “Just do it” Adopted by athletes across the world as a mantra to push themselves beyond their limits

Furthermore, to boost their branding to the top, they secured the most prestigious celebrity endorsements, from Wimbledon Champions like Serena Williams to world class footballers, such as Cristiano Ronaldo.

 



 

It wasn’t by mistake that they collaborated with the world’s most famous footballer, to produce a new line of Mercurial CR7 football boots, which Ronaldo showcased himself in multiple advertisements along with playing in them on the professional stage.

These endorsements not only elevate Nike’s image but also allow consumers to relate to their sporting idols.

A brilliant example of this is the advert showing a group of boys having a kick about, all imagining themselves as the greatest players in the world, wearing the greatest boots in the world.

Check it out….



 

So, it shows that in the fiercely competitive world of sport and sportswear, branding is everything. From the iconic logo and world famous slogan to their collaborations with the most famous athletes in the world, it’s clear to see that Nike “just do it” better!

 

 

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