Macro and micro Analysis of Nike Mercurials

 Macro Analysis of Nike Mercurials


A macro analysis are external factors effecting the business but also over elements within micro environment. In this blog we utilised pestle to break down the effects that Nike mercurial will have. 

 

Political: political factors decide the survivability of a business and especially so for Nike this is because Nike is a tangible product which sells physical products so will be affected by the government implementing tax and for Nike it would be better for it to be low when creating the Nike mercurial. So, when setting up manufactures Nike have to be aware to tax laws when effects their products.

Economical:  economically Nike are affected when creating the mercurial boots as if the economy is affected the chain off creating the boot could be affected making the boot more expensive depending on the manufacturer, which could lead to consumers going elsewhere, so Nike need to be aware on the far eastern counties that they use to create the boots. 

Social: In today terms social factors factors are more key then ever when creating the mercurial boot as many consumers like the fact off them promoting a healthy lifestyle and using the boots but differ when it comes to the production line off the boots and Nikes use off sweatshops when creating the boot, so the investment into the production for Nike needs to be higher to retain consumers.

Technological: technology is a massive role in the production off Nike and feedback as Nike can interact with consumers to tell weather or not they like the product and determine what they can improve and keep, technology is also key for Nike as it’s a way off promotion for the Nike mercurial boot through the use off social media but can be backlashed if used incorrectly.

Environment: environmentally Nikes mass production on the boot will without a doubt harming the environment due to the release off pollution and waste so need to battle this by promising consumers that they have a strong belief in change and have the willing to do so. 

Legal: legally Nike need to follow all regulations when creating the Nike boot in order to not be stopped or either fined million in the process.


Here is Cristiano Ronaldo loving his Nike Mecurials:




Micro Analysis of Nike Mecurials 



Competition:

Nike mercurial have many competitors within there business line such as under armour adidas puma and many more, so when realising a new boot Nike must compete with such brands and have to beat them with price and quality in order for the customers to come and buy the Nike mercurial. Within the competition Nike must beat them through ways off advertising which is captivating and bring consumers in.

Nike have the advantage on some brands as they have a high amount of capital to spend on the product and the advertising so competition is not as hard.

 

Suppliers:

Within the business Nike must have the best quality suppliers when creating the Nike mercurial as they want to gain a competitive advantage over its competition but also must do this by the price off the suppliers being not expensive. 

Also, Nike have many investment suppliers which helps boost there brand as they can have more capital to invest into better research for the Nike boot so when it realises they have a higher chance off the boot being more successful.


References:

 

https://pestleanalysis.com/pestle-analysis-of-nike/


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